{"id":30165,"date":"2024-07-18T09:50:26","date_gmt":"2024-07-18T09:50:26","guid":{"rendered":"https:\/\/www.theyouthharbour.org\/?p=30165"},"modified":"2025-02-25T21:14:54","modified_gmt":"2025-02-25T21:14:54","slug":"the-difficult-work-of-choosing-hope-how-my-media-creatives-storytelling-inspires-a-movement","status":"publish","type":"post","link":"https:\/\/www.theyouthharbour.org\/fr\/impact-story\/the-difficult-work-of-choosing-hope-how-my-media-creatives-storytelling-inspires-a-movement\/","title":{"rendered":"La difficult\u00e9 de choisir l'espoir : comment le r\u00e9cit de My Media Creative inspire un mouvement"},"content":{"rendered":"<div class=\"et_d4_element et_pb_section et_pb_section_0 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\"><span style=\"color: #dc0b00;\"><a href=\"https:\/\/thestarfish.ca\/journal\/2024\/07\/la-difficulte-de-choisir-lespoir-comment-le-recit-de-my-media-creative-inspire-un-mouvement-en-collaboration-avec-le-havre-jeunesse\" style=\"color: #dc0b00;\">Merci \u00e0 The Starfish d'avoir partag\u00e9 cette histoire sur leur plateforme, cliquez ici pour la lire ainsi que d'autres histoires marquantes.<\/a><\/span><\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">L'activisme climatique se pr\u00e9sente sous toutes les formes : piquets de gr\u00e8ve, p\u00e9titions, boycotts. Quelle que soit la m\u00e9thode, une chose reste vraie : l'union fait la force. Lorsque des personnes passionn\u00e9es se r\u00e9unissent et travaillent \u00e0 une cause commune, le potentiel de changement est bien plus grand que ce qu'une personne seule pourrait accomplir. Mais si quelqu'un n'est jamais inspir\u00e9 \u00e0 chercher des moyens d'agir, rien de tout cela n'est possible. C'est l\u00e0 qu'intervient My Media Creative.<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3><b>Qu'est-ce que My Media Creative ?<\/b><\/h3><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_2  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">My Media Creative est une agence de communication qui met en lumi\u00e8re les leaders, les organisations \u00e0 but non lucratif et les fondations qui \u0153uvrent en faveur de la justice climatique et des droits de l'homme. Il s'agit d'un groupe de militants qui utilisent les documentaires et la r\u00e9alisation de films comme outils d'\u00e9ducation et de mobilisation de masse.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il y a tant de gens qui font un travail crucial pour la justice climatique dans ce qu'on appelle actuellement le Canada, mais MMC comprend que la plupart de ce travail n'est pas vu - et peut-\u00eatre m\u00eame intentionnellement sous-repr\u00e9sent\u00e9. Gr\u00e2ce au pouvoir de la narration, MMC fait conna\u00eetre les projets d'activisme climatique tout en suscitant des r\u00e9actions \u00e9motionnelles qui motivent l'action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MMC voit un lien \u00e9vident entre les m\u00e9dias que nous consommons et l'impact mat\u00e9riel sur la vie des gens, et a consacr\u00e9 son travail \u00e0 susciter l'action dans le mouvement pour la justice climatique de mani\u00e8re innovante. <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.theyouthharbour.org\/fr\/action-grants\/\"><span style=\"font-weight: 400;\">la bourse d'action du Havre Jeunesse<\/span><\/a><\/span><span style=\"font-weight: 400;\"> a soutenu les projets des Guerriers du Climat de MMC, dont l'un consiste en un quiz sur les <\/span><a href=\"https:\/\/climatewarriorsquiz.com\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Guerriers du Climat<\/span><\/span><\/a><span style=\"font-weight: 400;\"> - un quiz de personnalit\u00e9 con\u00e7u pour guider les personnes qui commencent leur parcours d'activisme climatique. Le quiz fournit aux participants une liste de ressources et d'inspiration bas\u00e9e sur leur personnalit\u00e9, leurs comp\u00e9tences et leurs pr\u00e9f\u00e9rences.\u00a0<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1440\" src=\"https:\/\/i0.wp.com\/www.theyouthharbour.org\/wp-content\/uploads\/2024\/07\/IMG_0630-scaled.webp?resize=1080%2C1440&#038;ssl=1\" alt=\"\" title=\"IMG_0630\" srcset=\"https:\/\/i0.wp.com\/www.theyouthharbour.org\/wp-content\/uploads\/2024\/07\/IMG_0630-scaled.webp?w=1920&ssl=1 1920w, https:\/\/i0.wp.com\/www.theyouthharbour.org\/wp-content\/uploads\/2024\/07\/IMG_0630-scaled.webp?resize=225%2C300&ssl=1 225w, https:\/\/i0.wp.com\/www.theyouthharbour.org\/wp-content\/uploads\/2024\/07\/IMG_0630-scaled.webp?resize=768%2C1024&ssl=1 768w, https:\/\/i0.wp.com\/www.theyouthharbour.org\/wp-content\/uploads\/2024\/07\/IMG_0630-scaled.webp?resize=1152%2C1536&ssl=1 1152w, https:\/\/i0.wp.com\/www.theyouthharbour.org\/wp-content\/uploads\/2024\/07\/IMG_0630-scaled.webp?resize=1536%2C2048&ssl=1 1536w, https:\/\/i0.wp.com\/www.theyouthharbour.org\/wp-content\/uploads\/2024\/07\/IMG_0630-scaled.webp?resize=9%2C12&ssl=1 9w, https:\/\/i0.wp.com\/www.theyouthharbour.org\/wp-content\/uploads\/2024\/07\/IMG_0630-scaled.webp?resize=1080%2C1440&ssl=1 1080w, https:\/\/i0.wp.com\/www.theyouthharbour.org\/wp-content\/uploads\/2024\/07\/IMG_0630-scaled.webp?resize=1280%2C1707&ssl=1 1280w, https:\/\/i0.wp.com\/www.theyouthharbour.org\/wp-content\/uploads\/2024\/07\/IMG_0630-scaled.webp?resize=980%2C1307&ssl=1 980w, https:\/\/i0.wp.com\/www.theyouthharbour.org\/wp-content\/uploads\/2024\/07\/IMG_0630-scaled.webp?resize=480%2C640&ssl=1 480w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" class=\"wp-image-30176\" \/><\/span>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_3  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3><b>Projets \u00e0 succ\u00e8s<\/b><\/h3><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_4  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">My Media Creative a connu des succ\u00e8s \u00e0 grande \u00e9chelle. Son partenaire le plus connu est Greenpeace Canada. En 2022, MMC a con\u00e7u des vid\u00e9os et des publicit\u00e9s pour les campagnes de Greenpeace appelant \u00e0 la protection de la biodiversit\u00e9 au niveau f\u00e9d\u00e9ral et demandant aux banques de retirer leur soutien aux projets de combustibles fossiles. En cons\u00e9quence, plus de 60 000 Canadiens ont sign\u00e9 <\/span><a href=\"https:\/\/act.greenpeace.ca\/en-ca\/protect-biodiversity\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">la p\u00e9tition de Greenpeace<\/span><\/span><\/a><span style=\"font-weight: 400;\"> demandant une loi sur la biodiversit\u00e9 forte.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MMC a \u00e9galement cr\u00e9\u00e9 une vid\u00e9o pour Divest McGill, une organisation qui demande \u00e0 l'universit\u00e9 de se d\u00e9sinvestir des combustibles fossiles et d'autres investissements nuisibles. La vid\u00e9o, <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.youtube.com\/watch?v=egxDDN6RLRs\"><span style=\"font-weight: 400;\">\u201cPaid by McGill,\u201d<\/span><\/a><\/span><span style=\"font-weight: 400;\"> parodie la campagne de dons des anciens \u00e9tudiants de McGill \"Made by McGill\" et a atteint plus de 50 000 vues 24 heures apr\u00e8s sa mise en ligne. Elle a contribu\u00e9 au succ\u00e8s r\u00e9cent de Divest McGill : McGill a annonc\u00e9 qu'elle se d\u00e9sengageait, d'ici 2025, de toutes ses participations directes dans les entreprises du secteur des combustibles fossiles r\u00e9pertori\u00e9es dans le Carbon Underground 200.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My Media Creative a travaill\u00e9 avec un grand nombre d'organisations de premier plan, mais a r\u00e9cemment recentr\u00e9 son approche sur un type sp\u00e9cifique de narration : les documentaires.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour que votre voix soit entendue, vous devez \u00eatre vu - et des organisations comme Greenpeace avaient d\u00e9j\u00e0 beaucoup d'yeux braqu\u00e9s sur elles. Au lieu de cela, My Media Creative fait entendre la voix de leaders qui m\u00e9ritent d'\u00eatre vus, entendus et appr\u00e9ci\u00e9s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le soutien du Havre Jeunesse a \u00e9galement permis de financer la production de la<\/span> <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.youtube.com\/watch?v=egxDDN6RLRs\"><span style=\"font-weight: 400;\">s\u00e9rie documentaire en quatre parties Climate Warriors de My Media Creative.<\/span><\/a><\/span><span style=\"font-weight: 400;\"> Chaque \u00e9pisode pr\u00e9sente un jeune leader diff\u00e9rent qui \u0153uvre en faveur de la justice climatique au Canada. MMC a r\u00e9cemment poursuivi le projet en pr\u00e9sentant les quatre laur\u00e9ats de la bourse pilote de la Fondation Lawson pour l'action des jeunes et l'environnement.<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_5  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3><b>\u00c0 propos des documentaires<\/b><\/h3><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_6  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">Ces documentaires abordent le mouvement climatique sous l'angle de l'individu. Les documentaires <\/span><i><span style=\"font-weight: 400;\">sont<\/span><\/i><span style=\"font-weight: 400;\"> personnels : nous voyons les militants chez eux, en interaction avec des membres de leur famille, en train de regarder des photos d'enfance ou de parents qui les inspirent dans leur travail. Les t\u00e9l\u00e9spectateurs sont plong\u00e9s dans leur univers et se sentent li\u00e9s \u00e0 ces jeunes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We also see the leaders in their element \u2013 from wading through marshes at the Bay of Fundy to walking on the land that the Six Nations of the Grand River refused to cede. In every case, seeing these leaders' relationship with their communities helps connect us to their work, a feat that cannot be replicated in other forms of media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My Media Creative s'appuie sur un autre aspect essentiel qui fait chanter ses documentaires : le sentiment d'espoir. La peur et la col\u00e8re sont des \u00e9motions lucratives qui sont plus rapides \u00e0 invoquer. Une image ou une simple phrase peut nous inciter \u00e0 r\u00e9pondre \u00e0 un appel \u00e0 l'action, mais est-ce suffisant pour nous soutenir ? MMC aurait pu suivre cette voie, car il y a beaucoup de raisons d'\u00eatre en col\u00e8re lorsqu'il s'agit de la crise climatique, mais elle a plut\u00f4t choisi la voie plus difficile de l'espoir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lorsque nous regardons un documentaire sur les guerriers du climat, nous ne voyons pas une montagne \u00e9crasante d'effroi et de lutte contre un adversaire insondable. Nous voyons simplement... une autre personne. Quelqu'un qui n'agit pas par peur, mais par <\/span><i><span style=\"font-weight: 400;\">amour<\/span><\/i><span style=\"font-weight: 400;\"> - pour sa famille, sa communaut\u00e9, son environnement et l'avenir qu'il envisage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It shows the viewer what climate action looks like on an individual level. By showing what one person can do, the viewer can clearly see how their individual efforts can make an impact. It also shows us that climate action doesn't have to be scary or come from a place of hatred \u2013 a place that will lead activists to burn out. Instead, it can come from a place of love and hope. And it shows us that whatever we do, we are not doing it alone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le changement de cap de My Media Creative, qui se concentre sur le travail de narration ind\u00e9pendant, est \u00e9galement un changement dans la mani\u00e8re dont ils ont un impact. Cela fait \u00e9cho au d\u00e9but de cette histoire : l'activisme climatique se pr\u00e9sente sous toutes les formes, et il en va de m\u00eame pour son impact. Il est impossible de quantifier l'inspiration et l'empathie que suscitent les documentaires de MMC, mais si vous vous regardez vous-m\u00eame, vous comprendrez que ce type de travail est ce qui rassemble le mouvement climatique - pour nous unir et changer le monde.<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1440\" src=\"https:\/\/i0.wp.com\/www.theyouthharbour.org\/wp-content\/uploads\/2024\/07\/IMG_0169-scaled.webp?resize=1080%2C1440&#038;ssl=1\" alt=\"\" title=\"IMG_0169\" srcset=\"https:\/\/i0.wp.com\/www.theyouthharbour.org\/wp-content\/uploads\/2024\/07\/IMG_0169-scaled.webp?w=1920&ssl=1 1920w, https:\/\/i0.wp.com\/www.theyouthharbour.org\/wp-content\/uploads\/2024\/07\/IMG_0169-scaled.webp?resize=225%2C300&ssl=1 225w, https:\/\/i0.wp.com\/www.theyouthharbour.org\/wp-content\/uploads\/2024\/07\/IMG_0169-scaled.webp?resize=768%2C1024&ssl=1 768w, https:\/\/i0.wp.com\/www.theyouthharbour.org\/wp-content\/uploads\/2024\/07\/IMG_0169-scaled.webp?resize=1152%2C1536&ssl=1 1152w, https:\/\/i0.wp.com\/www.theyouthharbour.org\/wp-content\/uploads\/2024\/07\/IMG_0169-scaled.webp?resize=1536%2C2048&ssl=1 1536w, https:\/\/i0.wp.com\/www.theyouthharbour.org\/wp-content\/uploads\/2024\/07\/IMG_0169-scaled.webp?resize=9%2C12&ssl=1 9w, https:\/\/i0.wp.com\/www.theyouthharbour.org\/wp-content\/uploads\/2024\/07\/IMG_0169-scaled.webp?resize=1080%2C1440&ssl=1 1080w, https:\/\/i0.wp.com\/www.theyouthharbour.org\/wp-content\/uploads\/2024\/07\/IMG_0169-scaled.webp?resize=1280%2C1707&ssl=1 1280w, https:\/\/i0.wp.com\/www.theyouthharbour.org\/wp-content\/uploads\/2024\/07\/IMG_0169-scaled.webp?resize=980%2C1307&ssl=1 980w, https:\/\/i0.wp.com\/www.theyouthharbour.org\/wp-content\/uploads\/2024\/07\/IMG_0169-scaled.webp?resize=480%2C640&ssl=1 480w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" class=\"wp-image-30177\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":30174,"comment_status":"open","ping_status":"open","sticky":false,"template":"our-updates","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p class=\"\">In September, FES was at New York Climate Week. The first of three blog posts sharing Kat\u2019s (Executive Director) and Jess\u2019 (Program Director) experience and reflections at the People\u2019s March, and what it was like being with over 75,000 people on the ground, advocating for climate action.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p class=\"\"><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p class=\"\"><\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[104],"tags":[],"class_list":["post-30165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-impact-story"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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